行銷傳播 Integrated Marketing Communication (17)
| Week | Course Content | Course Video |
|---|---|---|
| 課程簡介 Mechanics & Set up | Watch Online | |
| 全方位行銷管理 Introduction, Holistic Marketing (1, 22) | Watch Online | |
| 戰略市場管理 Marketing Strategy & Plan (2, 3,11) | Watch Online | |
| 市場研究 Marketing Research (4, 5) | Watch Online | |
| 顧客行為 Buyer Behavior (6, 7) | Watch Online | |
| STP策略/市場定位 STP & Positioning Strategy (8, 10) | Watch Online | |
| E-Start導論 E-Strat Overview | Watch Online | |
| 品牌策略 Brand Equity (9): brand value chain | Watch Online | |
| 產品策略 Product and Service strategy (12, 13): service quality, e-service, self-service | Watch Online | |
| 價格策略 Price Strategy (14): dynamic (smart) pricing | Watch Online | |
| 渠道零售管理 Channel & Retailing strategy (15, 16): retailing trends | Watch Online | |
| 行銷傳播 Integrated Marketing Communication (17) | Watch Online | |
| 客戶關係管理 Promotional Mix Management (18, 19) | Watch Online | |
| 新行銷手法 New Marketing Offering (20) | Watch Online | |
| 營銷革命與未來挑戰 Long-term Growth (21, 22): holistic marketing and cause-related marketing, Course Review | Watch Online |
COURSE
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